by Select Estates 
Why real estate video tours is good marketing for real
Real estate video tours are an excellent marketing tool for real estate agents and property managers. Here are some reasons why:
- Provides a Realistic View of the Property Video tours provide potential buyers with a realistic view of the property. Buyers can see the layout, room sizes, and features of the property in a way that photos or descriptions cannot convey. This allows buyers to get a sense of the property before visiting it in person.
- Attracts More Interest Video tours are more engaging and visually appealing than text or photos. They are more likely to catch a potential buyer’s attention and keep them interested. This means that properties with video tours are more likely to attract more interest from potential buyers.
- Saves Time and Money Video tours save time and money for both the real estate agent and the buyer. Potential buyers can view a property from the comfort of their own home, without having to travel to multiple properties in person. This saves time and money for the buyer. For the real estate agent, video tours can reduce the time and costs associated with showing a property in person.
- Increases Reach Video tours can be shared on multiple platforms, including social media, email, and listing sites. This increases the reach of the property and can attract more potential buyers. Video tours are also more likely to be shared by viewers, further increasing the property’s reach.
- Provides a Competitive Advantage Video tours are still a relatively new marketing tool in the real estate industry. Properties with video tours have a competitive advantage over those without. Video tours can help properties stand out in a crowded market and attract more interest from potential buyers.
In conclusion, real estate video tours are a powerful marketing tool that can help real estate agents and property managers attract more interest, save time and money, increase reach, and provide a competitive advantage. With the increasing popularity of video tours, it is becoming an essential tool for marketing real estate properties.
Future of real estate marketing & listing
The real estate industry has always been a dynamic sector, with constant changes and innovations. As technology continues to evolve, the future of real estate marketing and listing is set to be even more dynamic, efficient, and effective. In this article, we will explore some of the trends and advancements that are shaping the future of real estate marketing and listing.
- Virtual and Augmented Reality Virtual and augmented reality technology is already making waves in the real estate industry, and this trend is set to continue in the future. Virtual reality (VR) allows potential buyers to experience a property in 3D, giving them a realistic sense of the space and layout. Augmented reality (AR), on the other hand, allows buyers to view a property through their mobile device, with additional information overlaid on the real-world view.
- Artificial Intelligence and Machine Learning Artificial intelligence (AI) and machine learning (ML) are also transforming the real estate industry, particularly in terms of data analysis and customer service. AI-powered chatbots can answer common questions and provide information about properties, while ML algorithms can analyze market trends and buyer behavior to help agents make informed decisions.
- 360-Degree Video Tours 360-degree video tours are becoming increasingly popular in real estate marketing, providing an immersive and interactive experience for potential buyers. With a 360-degree video tour, buyers can explore a property at their own pace, viewing each room and space from different angles.
- Social Media Marketing Social media platforms are already a popular marketing tool for real estate agents, but their role is set to expand in the future. Platforms like Facebook, Instagram, and Twitter will continue to be essential for reaching potential buyers, but agents may also start using newer platforms like TikTok and Clubhouse to connect with younger audiences.
- Smart Home Technology Smart home technology is becoming more prevalent in new construction, and this trend is set to continue in the future. As more homes become connected, real estate agents may need to become familiar with the latest smart home devices and systems, such as smart thermostats, lighting, and security systems.
- Sustainability and Eco-Friendly Features Sustainability and eco-friendliness are becoming increasingly important considerations for homebuyers, and this trend is set to continue in the future. Real estate agents may need to become more familiar with green building certifications and eco-friendly features like solar panels, energy-efficient appliances, and low-flow toilets.
In conclusion, the future of real estate marketing and listing is set to be driven by technology, data, and customer-centricity. Agents who embrace these trends and adopt innovative marketing and listing strategies will be well-positioned to succeed in the years ahead.
