Pre-launch · EOI window closes in 4d 17:37:29 · Only 166 homes
This launch window has ended. Send your details and we will send you the current prices and plan.
Pre-launch
Sorrento
DAMAC Lagoons master community · Handover Q1 2030
EOIs are open — 4 days left!1 day left!Last day!
EOI window closes in
Day 24 of 28 EOIs close 11 November 2026
This launch window has ended. Send your details and we will send you the current prices and plan.
- Block A Sold out 166 homes
- Block B Sold out 166 homes
- Block C Pre-launch now 166 homes
- 50/50 payment plan
- 4% DLD fee waived*
- Only 166 homes
Free · Not binding · 30 seconds
Your EOI is in!
What happens now?
- The price list and brochure come to your WhatsApp.
- Your consultant goes through the units still free that suit you.
- We reserve the one you like at the launch price.
Partner of DAMACsafe, direct and in writingWhy now?
Pre-launch buyers pick the best homes
Pre-launch price
Before the public launch. The first EOIs get the first pick of floors and views.
Fee waived
No DLD transfer fee to pay as a launch offer.
Studio: AED 26,880 (≈ £5,490) saved
Only 166 homes
Units are allocated in the order the EOIs come in.
EOIs close
After that, the launch terms may no longer apply.
Gallery
A look at Sorrento
Artist impressions by the developer.
How it works
Buying here, step by step
What you pay, and when. No surprises.
-
AED 15,000 ≈ £3,060
Step 1: Hold your spot
Send your EOI to queue for a home. You only buy if you find one you like.
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AED 85,800 ≈ £18,000
Step 2: Make it yours
Sign the contract and the home is yours. With your EOI, you have now paid 15% (AED 100,800). No DLD fee to pay: it is waived as a launch offer.
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Step 3: Pay a little while it is built
Small payments for about 3 yearsEvery month AED 1,680 ≈ £345 · 34 timesAfter 1 year AED 43,680 ≈ £8,910 · onceEvery 6 months AED 33,600 ≈ £6,860 · 4 times -
Q1 2030
Step 4: Get your keys
The home is ready. By now you have paid 50%: AED 336,000.
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Step 5: Rent it out or live in it
Pay the other 50% (AED 336,000) when you get the keys: yourself, or with a mortgage from a bank in the UAE.
Rent it out AED 4,500–5,600 a month (estimate*)Or move in Make it your home in DAMAC Lagoons
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AED 15,000 ≈ £3,060
Step 1: Hold your spot
Send your EOI to queue for a home. You only buy if you find one you like.
-
AED 174,300 ≈ £36,000
Step 2: Make it yours
Sign the contract and the home is yours. With your EOI, you have now paid 15% (AED 189,300). No DLD fee to pay: it is waived as a launch offer.
-
Step 3: Pay a little while it is built
Small payments for about 3 yearsEvery month AED 3,155 ≈ £645 · 34 timesAfter 1 year AED 82,030 ≈ £17,000 · onceEvery 6 months AED 63,100 ≈ £13,000 · 4 times -
Q1 2030
Step 4: Get your keys
The home is ready. By now you have paid 50%: AED 631,000.
-
Step 5: Rent it out or live in it
Pay the other 50% (AED 631,000) when you get the keys: yourself, or with a mortgage from a bank in the UAE.
Rent it out AED 8,400–10,500 a month (estimate*)Or move in Make it your home in DAMAC Lagoons
Worked out at the starting price, on the developer's payment plan. *Rent is an estimate, not guaranteed.
Payment plan
50/50: pay as it is built
In stages, to the developer's escrow account: 15% on booking, 35% during construction, 50% on handover.
| On booking | 15% | AED 100,800 ≈ £21,000 |
| Months 3–4134 monthly instalments | 0.25%each | AED 1,680 each ≈ £345 8.5% in all: AED 57,120 |
| Month 12Interim payment | 6.5% | AED 43,680 ≈ £8,910 |
| Months 18 · 24 · 30 · 364 six-monthly instalments | 5%each | AED 33,600 each ≈ £6,860 20% in all: AED 134,400 |
| On handoverQ1 2030 | 50% | AED 336,000 ≈ £69,000 |
| TotalThe price, with the DLD fee waived | 100% | AED 672,000≈ £137,000 |
| DLD transfer fee4%, waived as a launch offer | Waived | — |
Every payment, month by month
| When | Payment | Amount | Paid so far |
|---|
*The DLD fee is waived as a launch offer, on the campaign's terms. Pound amounts are approximate (AED 4.9 to £1). The plan is the developer's launch terms; we confirm it in writing before you book.
Is it a good investment?
Your money can grow
Next to shopping malls and business center offices → high rental demand is expected
Rent: ≈ AED 4,500–5,600 a month
Rent: ≈ AED 8,400–10,500 a month
*Estimates from today's market, not guaranteed. **Tax may still be due in your own country.
Master community
Part of the DAMAC Lagoons master community
DAMAC Lagoons is a massive, Mediterranean-inspired luxury residential master community developed by DAMAC Properties in Dubailand, Dubai. Spanning approximately 45 million square feet, the project features elegant villas and townhouses organized into distinct, travel-themed clusters representing iconic destinations like Santorini, Venice, Costa Brava, and Nice.
The entire community is built around crystal-clear artificial lagoons and artificial white sandy beaches, combining resort-style waterfront living with premium leisure amenities like wave pools, floating cinemas, water parks, and fitness centers.
Sorrento is here
- Lagoons, beaches, wave pools, and a floating cinema
- Venice, Santorini, Portofino, and Monte Carlo themed clusters
- Downtown 30 mins · Palm Jumeirah 28 mins · Al Maktoum Airport 28 mins
- Global Village 20 min · Expo 2020 Venue 20 min · Al Maktoum International Airport 28 min
Videos
Watch Sorrento
Built by DAMAC
DAMAC is a premier, Dubai-based luxury real estate developer renowned for reshaping the Middle Eastern skyline with high-end skyscrapers, master-planned golf communities, and premium hospitality projects.
More projects by DAMACWhy Select Estates?
Better than buying on your own
First access
As a direct partner of DAMAC, we reach the best units first.
Experience
Years beside investors, with buyers from many countries.
Partner of DAMAC
Safe and direct: the developer's own prices and contract, every term in writing, and your payments straight into the project's escrow account.
Until handover
We remind you of every payment and stay with you for the keys and renting out.
Questions and details
Questions buyers ask
What is a Dubai pre-launch?
A pre-launch is when a property developer introduces a new project before it officially goes on sale to the public.
During this stage, properties may only be available through selected partner agencies. Select Estates International is a direct partner agency of DAMAC, giving you the opportunity to explore available units before the official launch.
It’s like getting the chance to choose your favourite toy before the shop opens to everyone.
What is an EOI in a Dubai pre-launch?
EOI stands for Expression of Interest. It allows you to register your interest in buying a property before the developer officially launches the project for sale (pre-launch).
What are the benefits?
- First choice: Get early access to select your preferred apartment and secure the best available options.
- Pre-launch prices: Access potential special prices before the official launch.
- More choice: Choose from available apartments, floors and views.
- Payment plans: Explore the developer’s available payment options.
- Early access: Be among the first buyers to explore the project and available units.
In simple words: An EOI allows you to register your interest before the official launch, giving you early access to available units, prices and floor plans. Registration may be free, depending on the developer’s terms. An EOI does not guarantee a unit or a special price.
Do I pay anything to queue for a unit?
To queue for a unit, the developer asks for an EOI of AED 15,000, which is not refunded. We go through the units and terms with you before you pay it.
How long do the launch terms last?
EOIs are taken until 11 November 2026, 12:24, Dubai time. Then the developer allocates the units, usually in the order the EOIs came in.
What do I pay to book?
15% of the price to book your unit, paid to the developer's escrow account. The rest follows the payment plan.
Can I buy from abroad?
Yes. Many of our buyers book from abroad. We guide you through each step on WhatsApp, email and video call.
Are the prices and offers final?
They are the developer's launch terms and can change. We confirm the price, plan and any offer for your unit in writing before you book.
More information
About Sorrento
A vibrant new Mediterranean-inspired development by DAMAC Properties, located in the heart of Dubailand. Moving beyond traditional villas, Sorrento brings chic, low to mid-rise apartment living to the waterfront. Experience compact luxury, premium amenities, and a permanent vacation vibe.
Unit types and floor plans
from AED 672,000
334–517 sq ft · ≈ 31–48 m²
Apartment · Type A9
Starting prices from the developer's launch price list. Sizes are internal areas.
Drive times
Drive times as given by the developer.
Amenities
- Swimming pool
- Yoga deck
- Running and cycling track
- Landscaped gardens
- Shops and restaurants
- 24-hour concierge
- 24-hour security
- Covered parking
Why Dubai?
**Tax may still be due in your own country.
4 days left!1 day left!Last day! Only 166 homes.
Ask for the current prices
EOIs close 11 November 2026. Send your EOI now and we will send you the price list and brochure straight away.
Free · Not binding · Select Estates International – direct partner agency
Select Estates International is an independent agency marketing this project, and a direct partner agency of DAMAC. The project, images, videos and payment plan are by DAMAC; images are artist impressions.
Prices, sizes, the payment plan and offers are the developer's launch terms and depend on availability. We confirm the final terms for your unit in writing before you book. The DLD fee waiver is a launch offer, on the campaign's terms. Rental yields and value growth are estimates, not guarantees.